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Operation Unlike Is A Go: Page Fan Counts Are Dropping Because Facebook Is Deleting Fake Accounts
Some Facebook business Pages lost tens of thousands of fans today, but they shouldn’t fret. Facebook has confirmed with me that it’s currently purging fake accounts and Page Likes as it implements site integrity improvements announced last month. You can see the evidence on Pages like Zynga’s Texas HoldEm Poker whose fan count dropped by 96,000 today after steady after long […]
How Facebook Timeline measures up for brands
Sept. 1 marked six months since Facebook automatically switched brand pages from news-feed-style pages to the “Pages for Business,” or Timeline view. Almost immediately, there was a flurry of panic about a reduction in engagement with brands due to the switch. Yet there’s clearly plenty of debate: A brief search in Google reveals as many articles stating that […]
9 infographics marketers need to see
We all love infographics and the way they make information more clear, entertaining, and telegraphic. Here are nine such illustrations tailored for the viewing pleasure of the inquisitive marketer. Digital marketing budget trends 2012 From 6S Marketing It’s all about you. Well, all about you and people like you. Here’s a summary of digital marketing budget trends […]
Why brands aren’t becoming publishers
If you have been reading tech press, ad trades, or stepped foot into a digital agency over the past year, you have heard a common theme: Brands are becoming publishers. The belief is that the spread of social media eliminates the need for a traditional publishing middleman, since the brand now owns its distribution through platforms like […]