UCLA Social Business Course

Bamboo is very excited to be part of the UCLA Social Business Course that Social Media Adjunct Professor Dr. Natalie Petouhoff is teaching.
Forbes Social Media and Mobilized Columnist, Mark Fidelman will be writing about the event and the ROI of social media calculators, videos and resources Dr. Natalie Petouhoff uses to help her Fortune 500 clients.
This course is one of the first courses of its kind at a university. The “Social Business Course” will intersperse lecture content with social business/social media experts like Matt Michelsen (@MCMichelsen) from www.TheBackPlane.com who does social media for Lady Gaga (@ladygaga), Charles Miller (@ChasMiller) from DIRECTV, Michael Brito (@Britopian) from Edelman (@EdelmanPR). It will also include social media software demos so participants walk away with strategy, tactical advice as well as implementation capabilities to accomplish and align business goals and social media goals.
And that’s where Bamboo comes in. We will be one of many socialmedia software demos. The demos include social business applications from Wendy Lea (@WendySLea), CEO and Jeff Nolan (@JeffNolan) of www.GetSatisfaction.com, Johnny Miller of Manumatix.com (Bamboo), Varun Krishna and Zao Yang Co-founder of BetterWorks.com, Jennifer Tyler (@JenHowell4) of Sysomos.com, Jon Ferrara of Nimble (jon@nimble.com), Janice Rager (@jrag2009) and Michele McConomy (@michelemcconomy) of www.Spigit.com, etc… A tweet-up will follow the Friday section in Westwood, CA.
Here’s the information on the course if you are interested in signing up!
WHO: This course is for executives and professionals who want to go beyond the basics and learn how to apply social media to get concrete business results.
HOW: Using case studies and real-world examples, we explore how social media affects each functional department (PR, Marketing, Customer Service, Product Development, etc…) and ways to calculate the return on investment (ROI) for each.
  • Leave with a social business blueprint and know how to execute with social media applications and software
  • Learn practical tips, techniques, and how to use social media monitoring to levelset where your social media program is
  • Take an assessment to benchmark the “as is” state of your social media initiatives and compare them to “could be” via best practices
  • Learn how to gear your initiatives to higher monetizations of social media investments
  • Create strategies and tactical plans that make sense to traditional organizations (even those not familiar with social media)
  • Learn how to use business cases and ROI to ease the approval process for initiatives and implementation simpler, more efficient, and effective because they are grounded in business fundamentals that maximize the ROI in social media.
To register for the class, click here: Social Business Course at UCLA, April 27-28th